Based in Pawtucket, Rhode Island, Hasbro Industries Inc. was originally housed in an old New England brick mill which Hasbro wished to renovate, adding the distinctive flavor of its own personality while maintaining historic continuity. BMA's 350,000 square foot renovation of the Hasbro Headquarters, included the marketing, research and development, and product engineering departments.

The overall effect of the renovation is one of high-tech sophistication in an historic setting. Allusion to the surrounding New England towns is found in the new organization of the building; a skylit 'Main Street' and smaller cross streets feed individual departments. As in a town, the building has an general character, while each department, like a neighborhood, has its own distinct identity. The design enhances the features of the existing warehouses-north-facing sawtooth skylights, robust masonry walls, and slender cast-iron columns-while it adds a new sophistication in terms of organization, color, shapes, and furnishings.